New Criteria for "Swiss Made" Label

The industry will make new investments just as some companies that have already done it. The FH is ready to present its proposals to the federal authorities. It will be followed by negotiations with the European Union. At present time representatives of the watch*** industry interested in the issue hope that Swiss Made will finally reflect quality worthy of the Swiss name.Prior to the assembly, the International Watch Museum in La Chaux-de-Fonds held a special meeting devoted to the issue. One of the specialists present at the meeting mentioned that it is difficult for customers to tell the difference between Swiss, Made in Switzerland, Swiss Made, and Swiss manufacturers as there was a drift in the terms' usage. For customers, 'Swiss Made' generally implies water-resistance, service and repair provided for a certain period of time. The majority of customers do not know how precisely to determine how much of their timepiece's value is of the Swiss origin. Another participant of the meeting stressed that there should not be any doubts whether the Swiss production is able to meet the higher demands after reinforcing of Swiss-Made criteria.